VV Rouleaux

I'm a big fan of a beautifully wrapped gift. Sometimes I like to use something simple like brown butcher paper, or recycled mis-matched paper, or even newspaper. But I always love a ribbon. Like hot chocolate with whipped cream on top, a ribbon just makes a gift extra special and keeps you looking forward to what's underneath. I think my love for ribbons comes from my mom and grandma who always use ribbon on packages and could easily win a beautiful ribbon tying contest. Growing up they must have showed me dozens of times how to tie a big bow, but I'm still no ribbon tying pro. I could probably learn a thing or two about ribbons from Annabel Lewis, owner of the beautiful shop, VV Rouleaux, which is yet another amazing place I read about in The Traditional Shops and Restaurants of London.



Like a number of other shops featured in the book, this shop has a specialty, which is ribbons and trim, and quite an extensive selection of ribbons and trim at that. They carry various widths in a rainbow of colors of every kind of ribbon and trim imaginable. Grosgrain, satin, velvet, linen, organza; solids, stripes, dots, checks, pleats--they're all at VV Rouleaux on beautiful metal racks that line the shop wall to wall. The ribbons perfectly complement the equally extensive selection of trims, which include cording, tassels, pom poms, beading, and even feather and seashell trim. At the shop you'll also find beautiful head dresses, flower pins, and jewelry. VV Rouleaux blends ribbons trim like a beautiful bouquet that will please any gift giver, interior designer, or fashionista. Take a look at their extensive collection online, and if you're in London, be sure to see it for yourself! They have a few different locations, so find the nearest one to you here.