Wednesday, 26 September 2007

Ikea on Home

I went to Ikea's web site to look at a few things and was happy to see their new America at Home campaign. This cool picture graces the home page (once you click on US) and reads, "home is the most important place in the world." At the bottom of that page they say they "believe that homes are not just made of bricks and mortar with four walls. Home is an emotion - a feeling of security, safety, comfort, peace, about being yourself and being together with your loved ones. Home is the place where memories are made, relationships are built, where children and families grow together. . . . Regardless of where you live or who you are, home is the most important place in the world." I couldn't agree more! They also just completed a collaborative photo project where people submitted pictures of what they feel is the essence of their home. You can read about that project, which will soon be turned into a book, here.

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